The demand characteristics of the high-end market for three heat-sensitive labels are mainly reflected in the following aspects:
1. High quality three defense performance
Moisture-proof, oil-proof, and friction-proof: The high-end market has extremely high requirements for the three-proof thermal label paper, ensuring that the label paper can maintain stable performance in a variety of harsh environments, and does not fade, blur, and fall off.
2. Excellent printing effect
High definition: The high-end market requires the printing effect of label paper to achieve high resolution and high definition to meet the application scenarios that require strict details.
Printing smoothness: In high-end printing devices, the label paper needs to have good compatibility to ensure that the printing process does not jam, no edges, and no warping, and improve printing efficiency.
3. Environmental protection and safety
Environmentally friendly materials: With the promotion of environmental awareness, the high-end market is more inclined to choose labels that use environmentally friendly materials to reduce the impact on the environment.
No harmful substances: The high-end market requires that the label paper does not contain harmful substances such as bisphenol A to ensure the safety of the product.
4. Strong adhesion and durability
High adhesive force: The high-end market requires that the label paper can maintain a strong adhesive force on various material surfaces to ensure that the label is not easy to fall off during use.
Long shelf life: The printed characters on the label paper need to have a long shelf life, and are not easy to fade or blur even in humid and high temperature environments.
5. Customize your needs
Personalized design: The high-end market often has higher personalized needs for the appearance and design of label paper, such as special colors, patterns, sizes, etc.
Functional customization: According to the requirements of specific application scenarios, the high-end market may also require labels to have special functions, such as anti-counterfeiting and traceability.
6. Brand and reputation
Well-known brands: The high-end market is more inclined to choose well-known brands of heat-sensitive label paper, because these brands usually have higher product quality and more perfect service system.
Good reputation: The high-end market attaches great importance to the word of mouth of the product, and good user evaluation and user experience is one of the key factors to attract high-end customers.
In summary, the demand characteristics of the high-end market for three-proof thermal label paper are mainly reflected in the aspects of high-quality three-proof performance, excellent printing effect, environmental protection and safety, strong adhesion and durability, customized demand, brand and reputation. These characteristics together constitute the unique demand of the high-end market for heat-sensitive label paper.