Is there a brand premium phenomenon in the PET thermal sensitive silver paper industry?

There is indeed a phenomenon of brand premium in the PET thermal sensitive silver paper industry. Brand premium refers to the additional fees that consumers are willing to pay for a brand product that exceeds the price of unbranded or regular branded products. In the PET thermal paper industry, the phenomenon of brand premium is mainly reflected in the following aspects:

1、 Brand awareness and trust

Famous brands often have a high level of recognition and trust. Consumers tend to choose brands they are familiar with and trust when purchasing PET thermosensitive silver paper. This trust not only stems from the brand's history and reputation, but also from the quality and reliability represented by the brand. Therefore, well-known brands can gain higher prices and larger market share in the market by leveraging their brand advantages.

2、 Product quality and technological innovation

Famous brands usually invest more resources in product quality and technological innovation. They are committed to developing higher quality, more environmentally friendly, and more durable PET thermosensitive silver paper products to meet the diverse needs of consumers. This investment not only increases the added value of the product, but also enhances the competitiveness of the brand. Therefore, consumers are willing to pay higher prices for a better user experience when purchasing products from these brands.

3、 Service and after-sales support

Famous brands usually provide more comprehensive services and after-sales support. They have a professional sales team, technical support team, and after-sales service team, which can provide consumers with a comprehensive and one-stop service experience. This service not only improves consumer satisfaction and loyalty, but also enhances the brand's reputation and influence. Therefore, when consumers purchase products from these brands, they also consider the added value provided by the brands and are willing to pay a certain premium for it.

4、 Market positioning and marketing strategy

Famous brands usually have clear market positioning and marketing strategies. They will develop targeted product and service plans based on the needs and preferences of the target consumer group. At the same time, they will also enhance brand awareness and reputation through advertising, promotional activities, and other means. This market positioning and marketing strategy not only helps the brand stand out in the market, but also attracts more potential consumers' attention and purchase intention. Therefore, consumers are also influenced by brand image and marketing strategies when purchasing products from these brands, and are willing to pay a certain premium for this.

In summary, there is a phenomenon of brand premium in the PET thermal sensitive silver paper industry. This phenomenon not only stems from consumers' awareness and trust in the brand, but also from the brand's advantages in product quality, technological innovation, service and after-sales support, as well as market positioning and marketing strategies. However, brand premium is not fixed and can be influenced by various factors such as market competition and changes in consumer demand. Therefore, enterprises need to constantly pay attention to market dynamics and changes in consumer demand, strengthen brand building and product innovation, in order to enhance their brand premium ability.