How to design circular colored copperplate labels based on product characteristics?

When designing circular colored copperplate labels based on product characteristics, multiple factors need to be considered to ensure that the label matches the product and effectively conveys product information. Here are some design steps and suggestions:

1、 Clarify product characteristics

Firstly, gain a deep understanding of the product's characteristics, including product type (such as hedonic or practical products), functionality, quality, target audience, and brand image. These features will directly affect the design style of the label and the information conveyed.

2、 Determine label size and shape

Determine the accurate size and shape of the circular label based on the packaging container and display requirements of the product. Ensure that the label can tightly adhere to the product without affecting the overall aesthetics and display effect of the product.

3、 Choose colors and patterns

Color matching: Choose a color matching that is consistent with the product packaging and brand. For hedonic products, warm, soft, or bright colors can be considered to stimulate consumers' pleasant emotions and aesthetic experiences; For practical products, more stable and concise colors can be chosen to convey the practicality and quality of the product.

Pattern design: The pattern should match the characteristics of the product. For example, for food products, food related patterns (such as real, vegetables, etc.) can be used to increase the attractiveness of the label; For technology products, simple and modern patterns can be chosen to highlight the product's sense of technology.

4、 Add product information

Clearly and accurately add product information on the label, including product name, brand logo, ingredient list, manufacturing date, instructions for use, etc. These pieces of information should be easy to read and understand to ensure that consumers can easily access the necessary information.

5、 Consider special effects

Based on product characteristics and brand image, it is possible to consider adding some special effects on the label, such as hot stamping/silver, UV polishing, relief printing, etc. These effects can enhance the visual and tactile effects of the label, making the product more appealing.

6、 Maintain brand consistency

Ensure that the label design is consistent with the overall brand image, including elements such as color, font, icons, etc. This helps establish brand recognition and enhance consumers' trust and loyalty to the brand.

7、 Compliance with regulations and standards

When designing labels, it is essential to comply with relevant regulations and standards to ensure that the information contained on the label meets legal requirements. Especially when it comes to product safety and compliance information, it must be presented accurately and clearly to consumers.

8、 Sample review and testing

After the design is completed, make samples for review. Ensure that the samples meet the design and printing expectations, and test the durability and readability of the labels under different conditions. If any problems are found, make timely modifications and adjustments.

9、 Combining market trends and consumer preferences

In addition to considering product characteristics, market trends and consumer preferences should also be taken into account. Understand the current popular design styles and color combinations, as well as consumers' expectations and needs for labels. This will help design circular colored copperplate labels that better meet market demand.

In summary, designing circular colored copperplate labels based on product characteristics requires comprehensive consideration of multiple factors. By delving into product features, determining label size and shape, selecting colors and patterns, adding product information, considering special effects, maintaining brand consistency, complying with regulations and standards, and sample review and testing, it is possible to design labels that are both aesthetically pleasing and practical, effectively conveying product information and enhancing brand image.